"An Event For All" $10 OFF RIDER REGISTRATION FOR COLECTIVO CUSTOMERS! The United Performing Arts Fund (UPAF) annual Ride for the Arts has been supporting southeastern Wisconsin's world class arts organizations for 40 years. This year's ride will continue that tradition, but it will be held as a virtual event allowing participants to ride, walk, run or roll from any starting point on June 14.Event proceeds ensure that the UPAF Member Groups can focus their time on what they do best - create, perform, educate and inspire. Your participation means more kids learn and excel in theater, dance and music; more jobs are created, and more individuals and families come together to enjoy the arts.Each $40 registration contribution to UPAF includes a commemorative 40th Anniversary Ride shirt, special offers and coupons from sponsors, and 25% off registration for the 2021 Ride. Colectivo customers receive $10 off their registration fee with the code COLECTIVO20P at checkout!Please join us in supporting UPAF and happy riding!